Impossible is just a big word…….

Impossible is just a big word thrown about by small men who find it easier to live in the world they have been given than to explore the power they have to change it. Impossible is not a fact. It is an opinion. Impossible is not a declaration. It is a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.

Adidas, Athens 2004

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4 Comments

    1. Thanks so much for your kind words Kai. The statement was part of the 2006 Athens Adidas Campaign; although more often than not they simply used Impossible is Nothing. I saw the whole piece on a massive poster actually in Athens airport and stopped and copied it down!

      Please do keep in touch

  1. Thanks Kai

    I pride myself on finding inspiration in unusual places and from unlikely sources. I also love the HSBC ‘Points of View’ campaign – i almost missed my flight at Heathrow in my enthusiasm to note these down! i will be featuring these in a series of future BLOG posts so watch this space. My favouraite quote of all time though, again from a highly unlikely source is

    ‘You can choose to live in a place of fear, a place where you doubt who you are and what you are capable of becoming, or you can choose to believe in the best version of yourself.’

    i often use this on courses and have my students guess the source – to date nobody has guessed correctly. Neil Armstrong, Churchill, Gandhi, Anthony Robbins and Oprah have all been amongst the suggestions, and so the list goes on.

    In fact the source was Mac Taylor, CSI New York!

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